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You will evaluate the value brands provide to both the firm and the consumer, and identify the qualities that create an effective brand image. Real-world examples will illustrate how marketing communication tools and techniques that can be used to build brand equity.
They have partnered with the Digital Marketing Institute from Ireland for the content and course materials. You will be getting the certification from Digital Marketing Institute.
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This was a very informative course! It was a great refresher course and I’m excited to bring back new marketing ideas/strategies to the office. This was also a great opportunity for networking with other professionals in the same field.
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