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Working as a Social Marketing Associate at Land O’ Lakes, I especially enjoyed the social media deep dive because that’s my core focus right now. The instructor provided relatable, real-world scenarios that really enhanced my learning. It’s great to have instructors who are also practitioners. I was able to get current, applicable information because the instructors work in this area every day. The networking in class is an added bonus- I even made job connections for my family members! I’ve run into the program instructors at digital marketing events since taking these classes, and it’s so great to feel like I now have a circle of connections I can utilize.
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Analyze opportunities and strategies associated with paid advertising on websites and digital platforms owned by other companies.
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