Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner’s World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.
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The 24-part iMBA features three optional specializations. The digital marketing specialization explores the potential of data-driven promotion and sales. Students not only learn how to navigate the digital environment, but also how to apply analytics, defend strategies, and use emerging online channels. Core courses, meanwhile, focus on developing leadership skills, investing capital, and assessing markets. Courses in the iMBA blend asynchronous, self-paced video lectures and synchronous, interactive online class sessions. Most students take 23 to 36 months to complete the 72-credit program.
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Scholarships Learn More > Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.
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