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But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key to search success going forward.
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And for us marketers, these moments should remind us of an important digital marketing truth: 95% Applying for a Certificate Program
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7.2.3 3) Action If you’re looking for a digital marketing career which will allow you to express your creativity, you might like to consider working as an advertising copywriter or art director. Advertising copywriters produce ‘copy’ – the text for advertisements, which can take many forms, from the text for printed leaflets to slogans and scripts for TV adverts. You’ll need excellent written communication skills, creativity and imagination to come up with original ideas that will appeal to and attract the target audience. Meanwhile advertising art directors bring the words to life with eye-catching visuals. Again, you’ll need to be creative, as well as having excellent skills and talent in art and design.
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Before diving into this ranking it is important to elucidate the differences between digital marketing certificates and comparable degrees. The most notable and likely most important difference is that certificates for the most part require little to no previous experience or schooling, while degrees–depending on their level–will require years of previous schooling, course and degree prerequisites, and potentially even GPA requirements. The trade-off is that these steep requirements often denote a sort of prestige, and many employers will require applicants to hold a degree, depending on how advanced the position is.
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