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The unrivaled leadership team at IMI is dedicated to serving our partner clients, team members, shareholders, and community. We are passionate about creating opportunity for everyone we encounter. Our core values drive every decision and provide the framework for our team building and customer acquisition strategies.
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Student Union Building You can see that out of the seven programs listed here, at least three programs have content from Digital Vidya. Jump up ^ How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017
You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course.
OUR COURSES 5. Lynda.com’s Marketing Tutorials To create an effective DMP, a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives. They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.
Evaluate a Website from Marketing Point of View Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
While Google has been the key driver of organic traffic and sales for affiliate marketers over the years, most now realize and understand the importance of Email Marketing in this business. Without a good email marketing strategy, relying on just Google is not the best strategy according to masters of the trade. That’s why we feature this all important course created by Bryan Guerra in this list. Having taught more than 80,000 students online, Bryan is the best guy to spill the beans on this subject. Let us find out what his course is all about.
Learn how to design a high-impact, eye-catching sales sheet that sells your products and services in just one page.
If you contact an agency that doesn’t ask questions about your business or industry, you may want to cross them off your shortlist.
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In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go.
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Established in 1918, the Fox School of Business at Temple University serves more than 9,000 full-time students. Based in Philadelphia, Pennsylvania, FSB is the region’s second-largest graduate business school. More than 1,300 students are currently enrolled in the school’s MBA, Ph.D, and specialized master’s programs.
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Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
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SEO marketing translates the work of marketing executives into successful SEO campaigns. This profession is focused on increasing the amount of “hits” on a particular website and improving its Google ranking by using SEO best practices. This can include researching keywords, auditing content to ensure relevant keywords are used, checking site maps and image tagging, working on getting more inbound links, and boosting social shares. To excel in this role you’ll need to be ready to keep pace with changing trends in search, try new things, and keep a keen eye on your site’s statistics.
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EDUCATION keep learning “I found to classes to be very informative. Although I have had a career in Marketing for the past 15 years, I never received any formal training. The Certificate program not only justified my current knowledge in Marketing but enhanced my skills and thought processes. You also learn from the experiences and interactivity of your classmates. The time commitment was definitely manageable for a full time working mom with young children. You also have the flexibility to postpone your classes until the next session if your schedule gets too busy and hectic. Overall, I’m glad I made the investment in my future. ”
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