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By now, you’ve likely seen all the “gurus” in your Facebook feed. Some of them are more popular than others. What you’ll notice is that the ads you see that have the highest views and engagement are normally the most successful. Use a site like Similar Web to study those ads and see what they’re doing. Join their lists and embed yourself in their funnels. That’s an important part of the process so that you can replicate and reverse engineer what the most successful marketers are doing.
One of the wonderful things about social media and the digital world is how it has democratized education. For many career professionals, the only thing they need to develop and demonstrate proficiency is a reputable certification or diploma, and many of those are available online. These are the less-conventional, alternative ways to get a digital marketing credential – online certificates, weekend intensives, evening courses, and others. Some are offered by accredited, established colleges and universities; others come from dynamic entrepreneurial upstarts or for-profit institutions that have proven their value over the years.
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