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HOME Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
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PROGRAM OVERVIEW – WHY SHOULD I TAKE THIS PROGRAM? Aug 6 – Aug 11 Over the past few years, Google has made numerous updates to their algorithms.
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Initial Site Analysis Formats SHARE: Identify digital ad formats, features, capabilities, and opportunities for use and measurement.
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