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The 24-part iMBA features three optional specializations. The digital marketing specialization explores the potential of data-driven promotion and sales. Students not only learn how to navigate the digital environment, but also how to apply analytics, defend strategies, and use emerging online channels. Core courses, meanwhile, focus on developing leadership skills, investing capital, and assessing markets. Courses in the iMBA blend asynchronous, self-paced video lectures and synchronous, interactive online class sessions. Most students take 23 to 36 months to complete the 72-credit program.
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Develop optimization strategies to meet overall marketing goals. In this module, you will get to plan every basic detail of your website. The graphics, content, everything.
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